Research Interests
Marketing ResearchResearch MethodologyConsumer BehaviorMarketing CommunicationNew Product Development
Opportunities
Work Study Positions Available: No
Grant Funded Positions Available: No
Course-Credit Research Opportunities Available: No
Volunteer Research Positions Available: No
Biography
Dr. Sang Yong Bok is an Assistant Professor of Marketing in the College of Business and Public Management at West Chester University. Dr. Bok earned his Ph.D. degree at Dongguk University. Originally trained as an engineer, later as a behavioral scientist, Dr. Bok emphasizes interdisciplinary learning and brings over 20 years of global business experiences into the classroom. His teaching interests are Marketing Research, Research Methodology, Consumer Behavior, Marketing Communication, and New Product Development. Dr. Bok has published articles in journals such as International Journal of Advertising, The Korean Journal of Consumer and Advertising Psychology, Asia Marketing Journal, Journal of Distribution and Management Research , and Korea Logistic Review .
